No matter what business you’re in, proper branding can help you increase the value of your business. It’s an ideal way to distinguish yourself from your competitors and make your business more recognisable among the target audience. A lot of new companies think that branding is just about creating a memorable logo. Indeed, it is much more than that.
In this post, we are going to share some branding trends businesses must follow in 2020. So without further ado, let’s get started.
When you provide your customers/clients with a personalised experience, it helps your business in several ways. Many studies show that personalisation increases visitor engagement, improves customer experience, and improves brand perception to a great extent.
Remember that customers nowadays relate to people, not products. If they can relate to your business in a personalised way, they are more likely to have trust in it.
Make sure your advertisement tells a story that your target audience can relate to. If you think you can project a brand personality, it will help you create a human connection with your target customers.
One of the primary reasons a lot of new businesses fail is that they don’t give adequate attention to the customer experience. If you want to create customer loyalty, you will need to provide a great customer experience that goes beyond providing perks or gifts. A customer should be kept in the loop 24/7 during the entire sales process. They should be able to contact you 24 hours a day. To make it convenient for you and your customers, you can use the help of chatbots.
According to a survey, by 2025, about three-quarters of the global population will use only their mobile devices to access the internet. As a result, you must focus on mobile user interaction. Whether it’s your website or you’re running an email marketing campaign, you should take the mobile-first approach. Make sure your website responds quickly on smartphones, tablets, and other mobile devices. Even if you are running an email marketing campaign, be sure your call-to-action buttons are properly visible on mobile devices.
Influencer marketing is another popular branding trend businesses should pay attention to. For those who don’t know, it is a type of social media marketing that involves endorsement and product placement from influencers who have an expert level of knowledge or social influence in their field. Today, the majority of people are dependent on recommendations from influencers when buying a product or service. Consequently, businesses should not ignore this branding trend in 2020.
Find an influencer your audience can relate to and who can make your brand more visible.
Businesses should take a look at online branded communities as well. Consumers are nowadays reliant on online forums and communities to seek advice and tips about a particular product or service. Forums allow customers to talk about brands and share their experiences with other interested customers. Businesses can use these platforms to understand the needs of their customer and promote their product.
If you’re not sure how to get started with the branding of your business, you should work with a branding agency that can create a winning branding strategy for you.