The COVID-19 Pandemic has affected the globe in ways no one could have imagined. Cities are shut down, businesses have been forced to close, and even human mobility is limited. During this time, businesses are trying to create a sense of normality. As numerous companies across the world are physically closed, they’re striving to boost their digital marketing efforts to serve customers and form new relationships with them over more sustainable channels.
According to a study, due to coronavirus, device usage has jumped by 16% more a day alone in the United States. As a result, every business is striving to improve their digital marketing presence. Since we’re entering the last leg of 2020, being a business person; you must plan out your digital marketing strategy for 2021. Below, we have put together five significant digital marketing trends for 2021 and beyond.
No-click or Zero-click search is a SERP (search engine result page) that shows a quick answer to the user’s question at the top Google search result. This result satisfies the user’s purpose without needing to click on the website link.
For website owners, who want to draw visitors to their website, it can be disappointing to see lower traffic as Google has already provided an answer to a visitors’ query. However, you can take advantage of these snippets by optimising your website content. Add something interesting to your snippets so that they can entice readers to click on your website link for more information. For the same, you will need to update your page titles, and make ‘how-to’ lists longer while staying relevant.
A study concludes that more than 20% of all searches on Google are voice-based, thanks to voice-activated digital assistants like Google Assistant, Amazon Alexa, Siri. The popularity of these devices are going to double in the coming years. As a result, online marketers and website owners must optimise their content accordingly. You need to use keywords in your content that users might ask when using Alexa, Siri and other digital assistants.
Google Ads automated bidding is a bid strategy by Google that helps you maximise results based on your set campaign goals. Google uses machine learning to analyse a large amount of data and streamline your bidding attempts so that you can get the maximum return on your bids.
While automated bidding had made its debut way back in 2016, it has turned into an essential digital marketing strategy due to breakout in 2021.
Due to the global pandemic, businesses are struggling to engage with the audience. Social media contests can play a significant role in targeting prospects and turn them into customers. There are a lot of contest ideas you can try as per your business niche—for example photo caption contests, ‘like and comment to win’, and more. You can also offer free gifts to pump up your audience to participate in the competition.
Google My Business provides valuable information about your business and working hours that are very important in the current situation due to pandemic. If you’re a small business, make sure all your local listings are verified and up-to-date. Don’t forget that small businesses draw customers on a local level.
Of course, these are not the only digital marketing trends you will see in 2021. However, these are the major ones you should not ignore. If you want to optimise your website or online business as per the latest marketing strategies in 2021, work with a reputable digital marketing company so that you don’t miss out on any potential digital marketing opportunities.