A lot of new website owners don’t pay adequate attention to website designing. However, it plays a vital role in how an audience perceives a brand. For some visitors, the design of your website could be a deciding factor- whether they should continue with your website or not. Did you know, 94% of first impressions are design-related, and 52% of online buyers don’t return to a website due to aesthetic issues? A well-designed website not only helps you form a positive impact on prospective customers, but it also nurtures the lead and ensures more conversions. However, it’s essential to understand that web designing trends keep changing with the times, and if you want to leverage it, you must keep up with the latest usability and design trends.
This post discusses some of the significant website design trends that you’re going to see in 2021 and beyond.
Dark mode and low light UX is the reversal of the default white UI. It makes it easier for visitors to focus on your website content, even in low light conditions. Dark mode website design is set to become a trend in 2021 and beyond. According to a report, dark mode enhances the visibility for low vision users and those who are sensitive to bright light and hence aids in a more comfortable user experience and more time spent on your website..
Over the last few years, we saw the trend for serif fonts and in 2021, and in years to come, we are going to see the continued use of larger, thicker and tighter fonts. Thick and big fonts provide an attractive look and better visibility to a website. Nowadays, some websites are using variable fonts to make their content more eye-catching.
Speech recognition is not a web design itself, but a technology converting spoken words into text. Apple’s Siri, Google Home, and Amazon Alexa are some of the popular services using this technology. According to a study, currently, 20% of mobile queries are made with voice search. The percentage is going to increase in the coming years. Consequently, you must optimise your website’s design for this technology in 2021.
Nowadays, visitors prefer to visit a website that provides interactive elements. Websites with responsive and interactive features have an excellent retention rate. It encourages people to keep scrolling and exploring a website. So if you want to give your visitors a more relevant experience, try implementing such a website design.
The importance of 3D graphics has already been appreciated in the gaming and movie industry, and web design is no exception. 3D designs are not only engaging but also improve a prospect’s interest in your brand. Custom drawings help you add a unique sense of character to your site and make it memorable for visitors.
Hidden navigation is another popular website trend you’re going to see in 2021 and beyond. It helps you save a lot of space and make your website cleaner in terms of content. The idea behind this is to use intuitive layouts for navigation, similar to mobile responsive burger menus to save screen space and maximise content visibility and declutter the presentation to view of the visitors.
In addition to the trends mentioned above, you can also see the use of background videos, custom images, and parallax web design. If you’re looking to give your site an entirely new look in 2021, you can contact airwebsolutions.com designers to create innovative yet responsive web designs.