The digital marketing world is ever-changing. If you want to leverage it to the fullest, you must stay up-to-date with its latest trends and technologies. It will help you stay informed, strengthen your position in the industry, and identify opportunities for business growth. If you don’t want to look out-of-date and maintain a competitive advantage, follow the below mentioned digital marketing trends.
According to a report by Statista, mobile devices accounted for around half of internet traffic globally in 2019. Alone in the United States, 63% of Google visits were through mobile devices. In the coming years, this percentage is going to increase significantly. As a result, businesses must optimise their website for mobile users. As Google has also enabled mobile-first indexing for all new sites, you must make mobile optimisation a vital part of your SEO marketing.
Over the past few years, the demand for personalised experience has increased a lot. Nowadays, no one likes to be followed around. According to a study, approximately 75% of people purchase from brands or businesses that know their name and history. Another study reveals that around 74% of customers feel frustrated when website content is not personalised.
So, if you want to increase your sales, give your existing and prospective customers a personalised experience. However, make sure that personalisation shouldn’t be complicated. If you’re not sure about making your marketing services personalised, it is better that you work with a reputable digital branding agency that can help you attract more customers with innovative marketing strategies. Digital marketing companies use machine learning and artificial intelligence tools to collect data about an audience and then offer them a personalised experience.
According to a report, by the end of 2020, 85% of all customer interaction will be done via chatbot technology. Implementing a chatbot on a website is an excellent way to offer your site visitors instant access to your customer service and understand their requirements precisely. If you have don’t have an adequate budget to hire a full-fledged customer support team, you can leverage chatbots.
You might have observed that the demand for video content has increased dramatically over the years. And this digital marketing trend will continue to grow. Already, 52% of buyers admit that they feel more confident in online purchasing after watching product videos.
You can take advantage of video content marketing in plenty of ways. For instance, you can create a short video to guide your potential customers about your product or collaborate with social media influencers for business promotions via video advertisements. If you’re new to video marketing, it’s advisable to seek the help of a branding company.
Like mobile optimisation, you can’t ignore voice search optimisation in 2020. According to a survey conducted by Adobe, 48% of consumers use voice for web searches, and by the end of 2020, the percentage is going to reach 50%, thanks to voice-activated technologies like Google Assistant, Alexa, Siri, and more.
So, create more local content and use long-tail keywords to optimise your website for voice searches.
These are some of the top digital marketing trends you must pay attention to in 2020 to grow your business. We hope you find this article helpful.