How to Create an Effective SEO Marketing Strategy
SEO or Search Engine Optimisation plays a crucial role in the growth of your website. In fact, it’s the primary source of organic traffic. Besides this, it also helps you establish brand awareness, build credibility, and provide a better user experience. However, SEO will deliver you the desired benefits only when you create an effective SEO marketing strategy. Let’s learn how to create a winning SEO strategy.
Do Keyword Research
Keyword research is the first step to any SEO strategy. You can find the keywords your target audience search through a keyword analysis process. This way, you will find keywords that people are actually searching for. Some of the best and most targeted keywords are long-tail keywords which are often less competitive than short-tail terms. A lot of SEO experts admit that long-tail keywords build a strong conversion funnel.
You can also use tools like Ubersuggest, SEMrush, and Keyword Planner.
Conduct Competitor Analysis
Competitor analysis should be an essential part of your SEO marketing strategy. Find out what your competitors are doing to reach their target audience and rank in top search results. Also, take a look at their on-page and off-page tactics. Things you need to analyse on-page are:
- Page titles and URLs
- Headings and subheadings
- Images and alt tags
- Meta descriptions
- Content structure
- Load speed
Off-page things to analyse include:
- Types of backlinks
- Numbers of backlinks
Create Quality Content
A survey reveals that 78% of people trust your brand when you create more customised and quality content. Write the content that you think will appeal to the interests of your target audience. However, it should be industry-related. Use keyword-rich phrases to drive organic traffic through search engines. Also, don’t undervalue the power of a compelling headline. Keep your headlines clear and exciting.
You should also update your content regularly to boost your organic traffic.
Build Links to Your Website
Link building is an important SEO strategy that helps you receive traffic from other websites and get indexed in search engines. Additionally, it strengthens your website’s page authority. There are numerous ways you can build links to your site. For instance, you can do reciprocal linking, guest posting, add links to relevant web directories, and participate in forums & blog comments.
Compare Your SEO Strategies to Know What to Improve
Compare all your SEO marketing strategies to find out what to improve. The following questions can make this process easier for you. Keep an eye on the latest trends and make strategies accordingly.
- What main keywords do you use on your targeted pages?
- What is the keyword density?
- Are the keywords used in URLs, headlines, titles, and subheadings?
- Are the alt tags appropriately used?
Of course, these are not the only strategies for SEO marketing, but you can start with them. Since SEO strategies keep changing with new search engine algorithm updates, you should work with a professional digital marketing company that offers extensive SEO services and keeps eye on each and every small detail of the SEO world.